About The Founder

Forbes 30 Under 30 - Retail & E-commerce 2024

After months of searching for a nail growth oil to repair the damage from years of acrylics, I took matters into my own hands. My goal was to strengthen, lengthen, and brighten my natural nails so I could ditch the acrylics for good. I began exploring the realm of natural oils, experimenting with different blends and applying them to my cuticles. After refining the formula, I finally nailed it down. One day, someone asked me about my nail growth secret and if I planned to sell it. That's when inspiration struck, and Radiant Cosmetics was born. 

- Ruth, CEO